{"id":3159,"date":"2022-05-05T15:40:40","date_gmt":"2022-05-05T13:40:40","guid":{"rendered":"https:\/\/staging.hvc.de\/the-know-how-of-modern-product-packaging\/"},"modified":"2025-05-10T20:31:07","modified_gmt":"2025-05-10T18:31:07","slug":"the-know-how-of-modern-product-packaging","status":"publish","type":"post","link":"https:\/\/hvc.de\/en\/the-know-how-of-modern-product-packaging\/","title":{"rendered":"The know-how of modern product packaging"},"content":{"rendered":"
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Packaging also matters in product presentation – A case study: Apple<\/h3>\n<\/div>\n
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\"Moderne<\/div>\n<\/div>\n
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The packaging is part of the staging of the product, here: for the iPhone 4<\/div>\n<\/div>\n<\/div>\n
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\"Verpackung<\/div>\n

The iPhone 3 – styled in scene<\/p>\n<\/div>\n

The days are long gone when packaging had to be boring and above all two things: cheap and sturdy. Today, value is not only placed on the design of the products, but the packaging also has a communication function, which is particularly clear from the example of Apple’s iPhone: The cardboard box is supposed to be elegant and also a little smart to underline the utility value of the product, and it has a pleasing and valuable product presentation function. Apple’s iPhone packaging is a good example of the high level of packaging art that has now reached. <\/p>\n

Today, packaging design is a highly sought-after utility art, which of course continues to ensure that products survive transport completely undamaged.<\/p>\n

Particularly in the case of high-value and precious products such as jewelry, cosmetics and electronic devices, increasing attention is being paid to ensuring that the user’s enjoyment begins with the unpacking.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Packaging also matters in product presentation – A case study: Apple The packaging is part of the staging of the product, here: for the iPhone 4 The iPhone 3 – styled in scene The days are long gone when packaging had to be boring and above all two things: cheap and sturdy. Today, value is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3159","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/posts\/3159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/comments?post=3159"}],"version-history":[{"count":1,"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/posts\/3159\/revisions"}],"predecessor-version":[{"id":357733,"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/posts\/3159\/revisions\/357733"}],"wp:attachment":[{"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/media?parent=3159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/categories?post=3159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hvc.de\/en\/wp-json\/wp\/v2\/tags?post=3159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}