Packaging also matters in product presentation – A case study: Apple
The iPhone 3 – styled in scene
The days are long gone when packaging had to be boring and above all two things: cheap and sturdy. Today, value is not only placed on the design of the products, but the packaging also has a communication function, which is particularly clear from the example of Apple’s iPhone: The cardboard box is supposed to be elegant and also a little smart to underline the utility value of the product, and it has a pleasing and valuable product presentation function. Apple’s iPhone packaging is a good example of the high level of packaging art that has now reached.
Today, packaging design is a highly sought-after utility art, which of course continues to ensure that products survive transport completely undamaged.
Particularly in the case of high-value and precious products such as jewelry, cosmetics and electronic devices, increasing attention is being paid to ensuring that the user’s enjoyment begins with the unpacking.