Packaging also matters in product presentation – A case study: Apple
![Moderne Verpackungen gibt es viele- diese für das IPhone 4 hat ein besonderes Design Moderne Verpackungen gibt es viele- diese für das IPhone 4 hat ein besonderes Design](https://u.jimdo.com/www43/o/se2a3809cd8b648b9/img/ic53dda110aa8cfbf/1381312700/std/die-verpackung-ist-bestandteil-der-inszenierung-des-produktes-hier-f%C3%BCr-das-iphone-4.jpg)
![Verpackung für das iPhone3 geöffnet Verpackung für das iPhone3 geöffnet](https://u.jimdo.com/www43/o/se2a3809cd8b648b9/img/ic668e876e04c0391/1381314272/std/das-iphone-3-stylish-in-szene-gesetzt.jpg)
The iPhone 3 – styled in scene
The days are long gone when packaging had to be boring and above all two things: cheap and sturdy. Today, value is not only placed on the design of the products, but the packaging also has a communication function, which is particularly clear from the example of Apple’s iPhone: The cardboard box is supposed to be elegant and also a little smart to underline the utility value of the product, and it has a pleasing and valuable product presentation function. Apple’s iPhone packaging is a good example of the high level of packaging art that has now reached.
Today, packaging design is a highly sought-after utility art, which of course continues to ensure that products survive transport completely undamaged.
Particularly in the case of high-value and precious products such as jewelry, cosmetics and electronic devices, increasing attention is being paid to ensuring that the user’s enjoyment begins with the unpacking.